All case studies
Strategic possibilities, made assessable.
A selection of proactive strategic frameworks demonstrating how we turn a still-open opportunity into a structured direction ready for management assessment, and how Phase 0 decisions are structured.
The published hubs contain between 7 and 19 numbered documents — or, where the work took the shape of a library of deliverables and navigable prototypes, a package of equivalent depth. Each carries an explicit decision layer, a financial model in .xlsx format and, where the numbers require it, a Monte Carlo simulation. The figures shown on the cards that carry them are counted in the documents, not estimated.
Meal prep, without the prep: an ambient performance-nutrition venture, with no cold chain.
Independent study · Performance nutrition venture
Venture design concept for a line of macro-precise, shelf-stable and personalized fitness meals, delivered in a monthly box: Decision Room, Executive Blueprint, three-scenario model and Monte Carlo — a package built to fund the test, not the thesis.
Included
19 documents · Decision Room · Monte Carlo · 6-variable simulator · .xlsx model
Venture architecture · Performance nutrition · Decision room · Quant model
Extending an energy drink beyond the can, without touching the can.
Independent study · Category extension
Venture design concept on a global energy-drink leader: a pocket-format category extension — perimeter, strategic snapshot, roadmap and supporting documents for a new everyday usage occasion.
Included
13 documents · Executive Brief · scenario .xlsx model
Venture architecture · Category extension · Occasion design · Roadmap
Turning the espresso ritual into a premium object you carry with you.
Independent study · Product concept
Product & venture architecture on a premium Italian coffee roaster: a single-serve coffee-candy line, from the daily ritual to a pocket object, between retail impulse and mobile consumption occasions.
Included
7 documents · Decision Room · .xlsx model · 62 sources
Venture architecture · Product concept · Consumer insight · Retail strategy
Converting 12,000 annual visitors into recurring DTC revenue — without breaking the Ho.Re.Ca. network.
Independent study · DTC subscription
Venture design concept for a subscription Wine Club: curated allocation, archive scarcity, and phygital onboarding that protects distributors and export brokers.
Included
Interactive case · unit-economics simulator · CRM blueprint · compliance map · validation dashboard · source panel
Venture architecture · DTC subscription · Channel protection · CRM blueprint
Turning 320 partner bars into a zero-ad-spend acquisition channel.
Independent study · Channel strategy
Venture architecture for a phygital D2C coffee subscription designed to capture retail-level margins without competing with the roastery’s core Ho.Re.Ca. network.
Included
Full hand-off · 14 downloadable deliverables · 61-page Executive Blueprint IT/EN · .xlsx model · 3 interactive prototypes
Venture architecture · Channel strategy · Business model · Validation blueprint
Building eight future revenue engines from one industrial platform, without expanding production capacity.
Independent study · Own industrial platform
Pilot concept to activate new vertical businesses around existing production assets, while repositioning the company's web-to-print spin-off and designing a long-term venture portfolio.
Included
14 deliverables · 9 navigable prototypes · 8-sheet financial model · 28-item risk register
Venture architecture · Corporate innovation · Digital spin-off · Growth platform
Meridiana. The reasoning behind the decision: how the right path is excluded, not chosen.
Independent study · Historic Southern-Italian charcuterie producer
Full documentation of the method across 12 chapters, from constraint to phased decision, with economic simulations, Monte Carlo and capital-allocation criteria as the reference. Independent study on a historic Southern-Italian charcuterie producer, anonymised.
Included
12 chapters · economic simulations · Monte Carlo · capital-allocation criteria · navigable narrative hub
Narrative case · Decision design · Monte Carlo · Capital allocation · Compliance architecture
From byproduct to functional ingredient: the upcycled diversification of an industrial mill.
Independent study · Circular economy
Opportunity discovery and circular economy to turn 2,370 T/year of bran into a new high-margin B2B line for the bakery industry.
Included
4-market matrix · economic model · risk register · validation roadmap · primary sources
Venture design · Circular economy · Industrial diversification · B2B ingredient
Designing a system of local experiences for a global icon.
Independent study · Ecosystem design
Venture strategy and platform design for an asset-light B2B2C model connecting Piaggio, local operators and the Vespa community.
Included
Opportunity map · 3-scenario economic model · governance · pilot KPIs · 4 interactive prototypes
Venture architecture · Ecosystem design · Revenue model · Experience prototype