New ventures
We identify and structure potential new businesses starting from underused assets, internal capabilities or market shifts.
Strategy · Brand direction · Digital experience · Creative technology
Strategy.Made tangible.
We turn business opportunities into strategy, brand direction and tangible experiences — from identifying what’s worth building to shaping concepts and working prototypes.
We work in the 0 to 1 phase, before a company commits significant resources: we turn strategic judgement into business directions supported by evidence, numbers and a clear path to decision.
- Ideas
- Businesses
- Brands
- Experiences
What we do
We design what might be worth building.
We work in Phase 0: the moment when a company needs to understand where the most promising opportunity lies, what form it could take and whether it deserves a subsequent investment.
Products and services
We define new directions for an offering by connecting unmet demand, brand legitimacy, experience and potential economic value.
Brand and positioning
We define positioning, value proposition and offer architecture for new brands, products or business lines.
New markets and channels
We assess new audiences, territories and commercial models, identifying the most credible directions to submit to validation.
Platforms and ecosystems
We design the strategic logic of systems that can connect customers, partners, services, content and revenue streams.
Transformation opportunities
We rethink existing products, services and systems when their current form no longer expresses the full value of the assets that support them.
— These are different forms an opportunity may take, not separate consulting services.
What Phase 0 is for
Better questions. Real directions. Clearer decisions.
- 01
Clarify the question
Get to the real opportunity behind the idea.
- 02
Surface viable directions
Explore credible options, not just possibilities.
- 03
Compare alternatives
Assess value, risk and fit across scenarios.
- 04
Make a decision-ready path tangible
Turn strategic insight into a clear next step.
Start with the opportunity, not the solution.
A four-week Strategic Discovery Sprint. Decision-ready deliverables. No retainer.
Case studies
Strategic possibilities, made assessable.
Each case shows how we identify the possible directions, how we compare them, and why we discard most of them.
Independent studies built to make our reasoning and working process visible: from evidence and alternatives to the decision materials that form an Executive Opportunity Blueprint.
From byproduct to functional ingredient: the upcycled diversification of an industrial mill.
Independent study · Circular economy
Opportunity discovery and circular economy to turn 2,370 T/year of bran into a new high-margin B2B line for the bakery industry.
Included
4-market matrix · economic model · risk register · validation roadmap · primary sources
Venture design · Circular economy · Industrial diversification · B2B ingredient
Turning 320 partner bars into a zero-ad-spend acquisition channel.
Independent study · Channel strategy
Venture architecture for a phygital D2C coffee subscription designed to capture retail-level margins without competing with the roastery’s core Ho.Re.Ca. network.
Included
Full hand-off · 14 downloadable deliverables · 61-page Executive Blueprint IT/EN · .xlsx model · 3 interactive prototypes
Venture architecture · Channel strategy · Business model · Validation blueprint
Converting 12,000 annual visitors into recurring DTC revenue — without breaking the Ho.Re.Ca. network.
Independent study · DTC subscription
Venture design concept for a subscription Wine Club: curated allocation, archive scarcity, and phygital onboarding that protects distributors and export brokers.
Included
Interactive case · unit-economics simulator · CRM blueprint · compliance map · validation dashboard · source panel
Venture architecture · DTC subscription · Channel protection · CRM blueprint
Extending an energy drink beyond the can, without touching the can.
Independent study · Category extension
Venture design concept on a global energy-drink leader: a pocket-format category extension — perimeter, strategic snapshot, roadmap and supporting documents for a new everyday usage occasion.
Included
13 documents · Executive Brief · scenario .xlsx model
Venture architecture · Category extension · Occasion design · Roadmap
Building eight future revenue engines from one industrial platform, without expanding production capacity.
Independent study · Own industrial platform
Pilot concept to activate new vertical businesses around existing production assets, while repositioning the company's web-to-print spin-off and designing a long-term venture portfolio.
Included
14 deliverables · 9 navigable prototypes · 8-sheet financial model · 28-item risk register
Venture architecture · Corporate innovation · Digital spin-off · Growth platform
Meal prep, without the prep: an ambient performance-nutrition venture, with no cold chain.
Independent study · Performance nutrition venture
Venture design concept for a line of macro-precise, shelf-stable and personalized fitness meals, delivered in a monthly box: Decision Room, Executive Blueprint, three-scenario model and Monte Carlo — a package built to fund the test, not the thesis.
Included
19 documents · Decision Room · Monte Carlo · 6-variable simulator · .xlsx model
Venture architecture · Performance nutrition · Decision room · Quant model
Evidence, not claims
Every case exposes the work behind the recommendation: alternatives, assumptions, economic logic, risks and hand-off materials.
- 9 documented cases
- Financial models
- Navigable prototypes
- Explicit decision logic
How we work
A clear opportunity in weeks. Not months.
Every engagement starts from a precise strategic question. In four weeks we identify the available possibilities, verify their logic, set the priorities and give the most promising direction a form that management can evaluate.
- 01
Identify
We read the market, the company, its customers, assets, capabilities and constraints to surface relevant opportunities.
Output: Opportunity map and initial hypotheses.
- 02
Assess
We examine strategic coherence, demand signals, competitive context, potential value, dependencies and key risks.
Output: Evidence, assumptions and preliminary viability.
- 03
Prioritise
We compare the alternatives and establish which directions deserve to move forward, which should wait and which should be excluded.
Output: Priority scenarios and strategic recommendation.
- 04
Design
We give the selected opportunity a coherent form through concept, business logic, offer, experience and validation path.
Output: Executive Opportunity Blueprint.
4 weeks
A sprint to move from an open strategic question to an opportunity ready for management evaluation.
Four weeks are twenty working days, and they begin once perimeter, brief and requested materials have been approved and delivered. Perimeters spanning several markets, business units or regulatory questions are handled separately as Extended Diligence, by invitation and under their own scope.
The perimeter
A precise engagement.
20 working days
A focused four-week Strategic Discovery Sprint.
Brief and materials approved before start
We work from a clear, agreed brief and the required materials.
Extended diligence handled separately
Additional research, data or expert interviews can be scoped if needed.
Not a long-term advisory retainer
The sprint is finite. There is no ongoing accompaniment afterwards unless separately scoped.
Week-by-week cadence
Four weeks. A clear path.
Week 1
Framing and discovery
Clarify the strategic question. Collect and review materials. Map the landscape.
Week 2
Assessment
Analyse evidence. Test hypotheses. Evaluate market, customers, competitors and internal fit.
Week 3
Prioritisation
Compare alternatives. Assess value, risks and dependencies. Define what to pursue, wait or exclude.
Week 4
Blueprint and decision framing
Develop the selected opportunity. Define concept, business logic, offer, experience and validation path. Prepare final recommendations.
What we deliver
What an Executive Opportunity Blueprint can contain.
Contents are selected according to the opportunity to be evaluated and the decision management needs to prepare.
Context and opportunity
- market and competitor mapping
- company and portfolio analysis
- asset and capability map
- opportunity landscape
- strategic hypotheses
Assessment and economics
- strategic-coherence assessment
- demand and value signals
- business-model hypotheses
- preliminary revenue logic
- economic scenarios
- assumptions and sensitive variables
Offer and positioning
- opportunity thesis
- value proposition
- offer architecture
- brand and positioning direction
- priority audiences
- market or channel hypotheses
System and experience
- ecosystem map
- product or service concept
- experience principles
- customer journey
- operating-logic hypotheses
- partner and stakeholder map
Validation and decision
- conceptual prototype
- demonstrator or mockup
- assumptions register
- risk and dependency map
- validation plan
- decision gates and next steps
Each engagement is tailored to the context, the strategic questions and the level of decision readiness required. The Blueprint turns uncertainty into a structured path, helping you move from insight to action with confidence.
Flexible formats
Formats may include:
- Structured documents
- Visual frameworks
- Mockups
- Prototypes
- Financial models
Not more slides. Better decisions.
Start a conversationWorking tools
AI as working infrastructure. Judgement as the product.
We use AI as an amplifier, not an author. It expands research, comparison, prototyping and stress-testing so more time goes into judgement instead of production. The framing, criteria, priorities and conclusions remain our responsibility.
AI
Strategic cycle
Research
Benchmark
Model
Prototype
Stress-test
Synthesize
Amplify
Map
Simulate
Visualize
Automate
Document
Verify
Strategic cycle
- Research
- Benchmark
- Model
- Prototype
- Stress-test
- Synthesize
Amplify
- Map
- Simulate
- Visualize
- Automate
- Document
- Verify
What clients evaluate
Not the tools. The outcomes that matter.
Reasoned decisions
Clear, structured thinking behind the recommendations.
Defensible pathways
Transparent criteria and traceable logic.
Faster comparison of alternatives
More scenarios, higher-quality insights, in less time.
Clearer assumptions
Knowns, unknowns and risks made explicit.
A simple workflow
From exploration to a decision you can stand behind.
01
Research
Expand the landscape.
02
Compare
Surface options and trade-offs.
03
Stress-test
Challenge assumptions.
04
Prototype
Make it tangible.
05
Judge
Apply experience. Make the call.
Technology accelerates the work. Judgement shapes the outcome.
Contact
Do you have an opportunity that deserves a serious evaluation?
Use this form to give us a concise picture of your opportunity. It helps us determine whether an engagement makes sense for both sides. If it is not the right moment for a Phase 0, we will say so openly and, where possible, suggest a more appropriate next step.
What happens next: we read the brief and reply within three working days with a substantive judgement — where we see the opportunity, where caution is warranted, whether a Phase 0 is justified at all. If it is, we propose the perimeter and calendar of the 4-week Strategic Discovery Sprint. The investment sits in the five-figure range and is defined against the agreed perimeter: no retainer, no ongoing engagement afterwards.
What happens next
- 01
We read your brief
We review your submission carefully, looking at the context, the ambition and the key constraints.
- 02
You hear from us within three working days
We reply with a substantive judgement on whether a Phase 0 makes sense for both sides. If it does not, we say so openly.
- 03
If a Phase 0 is justified
We propose the perimeter and calendar of a four-week Strategic Discovery Sprint, tailored to your opportunity.
Phase 0 perimeter, at a glance
4 weeks
A focused Strategic Discovery Sprint.
Five-figure investment
Depending on scope.
No retainer
A defined project, not an open-ended commitment.
No ongoing engagement afterwards
You decide what happens next.
